What is Lead Generation?
Lead generation is the process of discovering, attracting, and converting web users into business prospects in digital marketing. Email marketing, paid social media ads, and even delivering downloaded content through a landing page are all examples of online channels, methods, and strategies used in this method.
Lead generation, or the marketing activity of generating and capturing interest in a product or service in order to establish a sales pipeline, allows businesses to nurture leads until they're ready to buy. Lead generation is beneficial to every type of organisation, regardless of size or industry, and may be used in both B2C and B2B environments.